Description

The IEAA Accredited Digital Marketing Course for an Executive Assistant allows learners to develop their knowledge of digital marketing. This includes Social Media, SEO, Google Adwords, Content Marketing, and more. Digital marketing is a fundamental skill for an increasing number of Executive Assistants. It can help build the ability to think strategically and analyse. This is an optional advanced business skills option within the Level 5 Executive Assistant Diploma.

Course Format

All training is delivered online. Our courses are delivered in Virtual Classrooms and are led by an experienced Digital Marketing trainer. He has trained Senior EAs in a range of business skills across the globe. The training content and ability to speak to the trainer or your colleagues are similar to the live classroom experience.  The course is very practical and has numerous exercises to simulate work tasks. This helps to develop real job skills and prepares delegates to launch their careers.

Digital Marketing Course for an Executive Assistant

Course Content

  • X

    • What is X
    • How to create the perfect profile
    • Tweeting – what to say, how to say it and to what audience
    • Using X to build a following and followers– strategically following and how to gain followers
    • Styles of retweets – how to get more for your own tweets and how to RT others
    • Hashtags, trends and how to search feed
    • Using lists: create, follow and use them
    • Advanced search techniques

    SEO

    • What is SEO
    • Methodology to help your SEO through Social Media
    • Onsite optimisation
    • Content Marketing
    • Develop your website’s presence through quality content
    • Building backlinks
    • Blogs to build your presence

    LinkedIn

    • Setting up a business profile and building your network
    • How to search/add people we’ve come into contact with
    • Etiquette on engaging
    • Keeping your profile fresh and up to date
    • Groups – how to get noticed and how to join/contribute

    Facebook

    • Setting up a business page
    • The characteristics of the business page
    • Ideas for filling in the timeline
    • Methods to grow your ‘likes’
    • Interacting with another business
    • Facebook advertising

    PPC

    • What is PPC
    • How can PPC change your business
    • How to develop a PPC campaign
    • What makes a successful PPC campaign in Google

When can I start?

You can take this course in several methods:

  • One day course
    • The runs from 11:30 – 17:30 Eastern or 08:30 – 14:30 Pacific. A live tutor runs it. It is in a virtual classroom.

Course Requirements

There are no set requirements.

Advantages of this course

  • Thousands of delegates have taken the course; many now work in top PA and Executive Assistant roles at major organizations.
  • Gain a professional qualification to build your resume
  • Build an understanding of Digital Marktering
  • Develop your confidence to be an EA who can engage in more complex business support
  • IEAA accreditation for the certificates
  • Enhance your career options and employability
  • Gain from the guidance of experienced trainers